Online shop with electronic products in the field of technical equipmens for inter/intra-net connections. The main sales engine of the company is the online segment. The takeover of Google AdWords campaign management by the Creative Wings agency brought them a significant improvement in terms of brand awareness and total conversions achieved. This was possible through:
Customized structure of the account and campaigns;
Constant optimization of the keywords;
Extensions and negative keywords implementation;
As it is a very competitive field, the main difficulty consisted in optimizing the costs and maximizing the ROI.